Fully managed pay-per-click

The PPC management company that turns ad spend into revenue.

A full-service PPC management company running Google and Bing campaigns end to end. We audit, rebuild, and optimize daily so every dollar works harder, your cost per acquisition drops, and the conversions keep climbing.

What's included

Fully managed PPC, end to end.

No à la carte surprises. Every engagement includes every piece of the system that makes paid search actually work.

A

Account audit

A full teardown of your Google and Bing accounts. Where spend leaks, where opportunity is missed.

K

Keyword and competitor research

We map the real buyer-intent terms and reverse-engineer the competitors taking your share.

B

Campaign build

Tightly themed ad groups, smart match-type strategy, and clean architecture built to scale.

C

Ad copywriting

Direct, benefit-led ads with multiple variants per group, tested against conversions.

L

Custom landing pages

Every major campaign gets a conversion-optimized page so clicks don't die on your homepage.

$

Bid and budget management

Daily adjustments by humans, plus smart bidding where it genuinely outperforms manual.

T

Conversion tracking

Proper goals, offline imports, and CRM connections so every lead ties back to its source.

%

A/B testing program

Continuous tests across copy, audiences, bids, and pages. Winners scale, losers die fast.

R

Monthly reporting

Plain-English reports plus a live dashboard. No vanity charts, no fluff.

Who it's for

Built for ambitious operators.

e

eCommerce

Shopping, Performance Max, and search built around real product margins and lifetime value, not just last-click ROAS.

L

Local services

Location-targeted PPC for home services, healthcare, legal, and multi-location retail. Calls and forms, tracked end to end.

B

B2B and lead gen

High-intent search and offline conversion tracking so you optimize toward closed-won revenue, not raw leads.

Optimization methodology

A repeatable cadence. Compounding results.

Accounts that aren't touched lose to accounts that are. Here's what we do on every client, every day, week, and month.

Daily

  • Search query mining and negative keyword expansion
  • Bid and pacing checks across every active campaign
  • Conversion volume and budget anomaly monitoring

Weekly

  • Ad copy and creative tests reviewed and rotated
  • Audience, placement, and device performance refined
  • Landing page experiments updated from the data

Monthly

  • Full account review with wins, losses, and next bets
  • Strategy session with your team on what changes and why
  • Clean, plain-English performance report delivered
Representative 90-day lifts

What good looks like.

+62%
conversions per month
-38%
cost per acquisition
27%
wasted spend recovered
↑ Representative ranges from active accounts. Your results depend on baseline, vertical, and offer. Our portfolio-wide average is 4.1x ROAS.
FAQ

PPC management, answered.

What is PPC management?
The ongoing strategy, build, and optimization of pay-per-click campaigns on platforms like Google and Microsoft (Bing). A full PPC management company handles research, account structure, ad copy, landing pages, bid and budget control, conversion tracking, testing, and reporting, so you spend on what converts, not guesswork.
How much does PPC management cost?
It depends on your ad budget and account complexity. Most management fees are a percentage of spend or a flat monthly retainer. We'll quote it transparently after a free audit, with no long lock-in.
What's included in your PPC management services?
Everything above: account audit, research, campaign build, ad copywriting, custom landing pages, bid and budget management, conversion tracking, continuous A/B testing, and monthly reporting.
Do you require long-term contracts?
No. We earn the relationship monthly with performance.
Which ad platforms do you manage?
Google Ads and Microsoft (Bing) Ads for search, plus Meta for paid social. We recommend the mix that fits your goals.
How soon will I see results?
PPC drives traffic almost immediately, but profitable performance comes from optimization over the first 60 to 90 days as we gather conversion data and cut what doesn't work.
What it costs

PPC campaign management pricing, demystified.

Flat monthly retainer. $1,500 to $8,000+ per month depending on account complexity, number of campaigns, Shopping feed size, and landing page needs. This is the most common model for accounts under $50,000 in monthly spend.

Percentage of spend. Typically 10 to 20 percent of media, with a floor around $1,500. Standard for larger accounts where the work scales with budget.

Hybrid. Flat base plus a lower percentage above a spend threshold. Aligns incentives without punishing growth.

We quote transparently in every proposal, no long lock-in, no setup fee for accounts with $5,000+ in monthly media. Media budget is separate: local accounts should plan for $2,500+ per month in media, eCommerce and national for $10,000+.

What is not included

The media budget itself is paid directly to Google, Microsoft, or Meta on your card. We never mark it up. Custom landing pages are included for major campaigns. Video and creative production (for YouTube or paid social) is scoped per project when needed.

Why brands choose MassConvert

Google Ads management services with senior-only accounts.

S

Senior strategist owns your account

The person who audits your account is the person who builds it, runs it, and reports on it. No junior handoff, no rotating pod, no offshore ops team quietly touching your campaigns overnight.

$

$100M+ in managed spend

Enough scale that we've seen the failure modes before yours shows up. Enough restraint that we still care about every dollar.

T

Tracking done right

GA4, Google Ads conversions, and offline conversion import from your CRM. Bidding optimizes toward closed-won revenue, not vanity form fills.

No long-term contract

Month to month, cancel any month. Long contracts are how PPC management companies get lazy. We would rather earn the relationship in performance.

Industries we serve

Verticals where PPC management pays for itself fastest.

D

Dentists and healthcare

Practice-level tracking, HIPAA-aware landing pages, and offline import on booked appointments. See PPC for dentists.

L

Law firms

High-CPC practice areas run with the discipline case value deserves. See PPC for lawyers.

e

eCommerce and DTC

Shopping and Performance Max structured by margin, custom labels for bestsellers, and feed hygiene Google actually rewards.

G

National Google Ads

See our full Google Ads agency practice covering Search, Shopping, PMax, YouTube, and Display.

Related reading

More from the blog.

Local lead generation

How service businesses build a repeatable pipeline from paid search.

Landing pages for real estate

Vertical-specific breakdown of what wins on paid traffic.

Case study: Insanely Cheap Flights

What disciplined PPC management looks like over years, not months.

Greetings Earthling

Stop guessing. Start converting.

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