ATXcursions runs local tours in a market where intent is high but search competition is brutal and ad costs swing with the season. They needed a marketing operation that worked across channels, not three vendors with three opinions. We took over the data, the strategy, and the execution so every channel reported into one growth number.
The challenge
The brand had pockets of strength in SEO, paid search, and Facebook ads, but no shared view of what was working. Each channel was optimized in isolation, which meant winning campaigns were getting credit they didn't earn and quiet winners were getting cut.
What we did
- Audited and rebuilt analytics so every channel reported into the same revenue model.
- Took over technical and local SEO to win the high-intent Austin searches the business already deserved.
- Restructured Google Ads to bid on real margin, not raw conversions.
- Ran Facebook and Instagram campaigns that warmed audiences before the booking decision.
- Set a weekly operating cadence so decisions were made on data, not vibes.
The results
Revenue grew by double digits with the channels reinforcing each other. SEO captured demand we were no longer paying for, paid search closed the high-intent gap, and paid social opened new top-of-funnel audiences with measurable downstream lift.
In their words
"MassConvert is the data marketing backbone behind my local travel business. We've been working together for years and we've seen a double-digit revenue increase since they started managing our SEO, paid search ads, and Facebook ads."
Note: qualitative results are reported as shared by the client. Confirm exact figures with the client before publishing in paid placements.