- The Playbook (PDF, 18 pages): the full process from picking the offer to A/B testing, with copyable headline formulas, the napkin-math budget template, and our pre-launch QA checklist.
- 10 landing page templates: dental, med spa, HVAC, plumbing, roofing, personal injury, real estate, landscaping, remodeling, chiropractic. Single-file HTML, host anywhere or rebuild in Unbounce.
- The same anatomy we use on paying accounts. Nothing in here is theory.
Why we're giving this away.
Most "free marketing guides" are eight paragraphs of throat-clearing wrapped around a sales pitch. This isn't that, and here's the honest exchange.
We manage paid campaigns for a living. Over $100M in ad spend, 4.1x average return. The single most common thing broken in accounts we audit isn't the ads. It's the page the ads point to.
So we wrote down the entire process we use to fix it: how to pick one offer, match your message to the ad, write headlines that don't sound like wallpaper, build the page without a developer, wire tracking, and test your way to a better conversion rate every month.
You get the process and the templates free. In return, some of you will use our partner links when you pick a page builder, a few of you will decide you'd rather have us run the whole thing, and everyone else gets a better landing page. We're fine with all three outcomes.
Get the Playbook + Template Pack.
Drop your email and both downloads unlock right here. One email confirming your copy, nothing else.
No drip campaign. No "quick call?" follow-ups. Unsubscribe link on the one email we do send.
What the playbook actually covers.
- The math first: what a customer is worth, what a click can cost, and the napkin template that answers "is $8 a click expensive?" with a number instead of a feeling.
- The 8-block anatomy every converting page shares, and the one thing to delete (the nav menu).
- The build, step by step: 7 steps with time estimates, copyable headline formulas, and decision rules so you never stall on "it depends."
- The first 30 days: what to test, in what order, and when a test result is real versus astrology.
- 8 budget-wasting mistakes we see in nearly every account we audit.
The ten templates. Preview any of them.
Each template is tuned to how buyers decide in that vertical. Emergency services put speed and the form first. High-consideration services lean on proof and detail. Same skeleton underneath, so learn it once and reuse it forever.
Plus six more: Med Spa →Plumbing →Roofing →Landscaping →Remodeling →Chiropractic →
These aren't "AI-generated in bulk" pages. Every template follows the anatomy in chapter 3 of the playbook, the one we run on paying client accounts. The review slots ship empty on purpose: your proof has to be real.
Who gets their money's worth (it's free, but still).
Business owners running their own ads
You're buying clicks and pointing them at a homepage that was never built to convert. Start from a page that already knows the job, swap in your offer and your reviews, and ship it this weekend.
Marketers and freelancers who bill by the hour
You could wireframe these from scratch every time. You shouldn't. Spend your hours on the offer, the copy, and the testing, the parts clients actually pay for.
If you want to understand the choices behind these layouts before you edit one, read our guide to landing page design.
Get the Playbook + Template Pack.
Drop your email and both downloads unlock right here. One email confirming your copy, nothing else.
No drip campaign. No "quick call?" follow-ups. Unsubscribe link on the one email we do send.
Common questions.
Is it really free?
Yes. Your email gets you both files and one confirmation send. Some links in the playbook are partner links; if you use them we may earn a commission at no cost to you. That's the business model, disclosed.
What builder do the templates work with?
They ship as clean single-file HTML pages you can host anywhere. They're built to the same anatomy we use in Unbounce, and the playbook walks through rebuilding any of them there.
Can I use these for client work?
Yes. Customize them, ship them, bill for them. Just don't resell the pack itself as your own product.
What if I'd rather someone did this for me?
That's our day job. Request a proposal and a strategist will reply within one business day.