Insanely Cheap Flights Case Study
Who We Worked With
Insanely Cheap Flights (ICF) is a leader in cheap airline flights, car rentals, and vacation packages. They had a good size of the market, however, in the highly competitive travel industry it was becoming apparent they needed to focus on increasing customer lifetime value.
Goals and Approach
Before working with MassConvert, ICF did not re-engage customers with email or use landing pages. With custom landing pages drilled down to the keyword level and dynamic email capture, ICF was able to grow their subscriber list by over 500,000 and increase their Return on Ad Spend by over 86%.
How We Did It:
- Conversion Rate Optimization
- Email Marketing Automation
- Landing Page Design & Testing