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Insanely Cheap Flights - PPC Case Study

86% Increase in Customer Lifetime Value

The Goals

  • Capture Customer Emails for Remarketing
  • Remarket to Customers though Strategic Email Campaign
  • Increase Sales and Lifetime Value of Customers with Clear Call to Actions and Offers via Email

The Approach

  • Google Adwords
  • Custom Landing Pages
  • Email Capture Integration
  • Drip Automations & Post Purchase Email Flow

The Results

  • 500,000+ Customer Emails Captured
  • 86% Increase in Customer Lifetime Value
  • 589% Increase in Email Capture Conversion Rate
  • 12% Increase in Monthly Ticket Sales

Being a leading provider of travel deals, Insanely Cheap Flights (ICF) had done an excellent job scaling their Paid Search and Display Advertising programs.  However, in the highly competitive travel industry it was becoming apparent they needed to focus on increasing customer lifetime  value.

Before working with MassConvert, the 1000’s of customers ICF served every month received no additional nurturing after initial purchase.  With custom landing pages drilled down to the keyword level and dynamic email capture, ICF was able to grow their subscriber list by over 500,000 and increase their Return on Ad Spend  by over 86%.