Insanely Cheap Flights Case Study

icf logo

86% Increase in Customer Lifetime Value


New Emails Captured

12% Increase

Monthly New Ticket Sales

86% Increase

Customer Lifetime Value

Who We Worked With

Insanely Cheap Flights (ICF) is a leader in cheap airline flights, car rentals, and vacation packages.  They had a good size of the market, however, in the highly competitive travel industry it was becoming apparent they needed to focus on increasing customer lifetime value.

Goals and Approach

Before working with MassConvert, ICF did not re-engage customers with email or use landing pages.  With custom landing pages drilled down to the keyword level and dynamic email capture, ICF was able to grow their subscriber list by over 500,000 and increase their Return on Ad Spend by over 86%.

How We Did It:

  • Conversion Rate Optimization
  • Email Marketing Automation
  • Landing Page Design & Testing

MassConvert helped us integrate our email and paid search programs, quickly growing our subscriber list to over half a million.  Thanks to MassConvert we're able to get a higher ROI from our search marketing efforts and create lifelong customers.


Esteban Oliverez - CEO

Search Optimization

SEO Company
SEO Services
Local Search Optimization

Web Design

Landing Page Design
Website Design Company
WordPress Development Company


Austin Texas

1834 E Oltorf St., Suite B,
Austin, TX 78741
(512) 842-6155