Insanely Cheap Flights - PPC Case Study
86% Increase in Customer Lifetime Value
Being a leading provider of travel deals, Insanely Cheap Flights (ICF) had done an excellent job scaling their Paid Search and Display Advertising programs. However, in the highly competitive travel industry it was becoming apparent they needed to focus on increasing customer lifetime value.
Before working with MassConvert, the 1000’s of customers ICF served every month received no additional nurturing after initial purchase. With custom landing pages drilled down to the keyword level and dynamic email capture, ICF was able to grow their subscriber list by over 500,000 and increase their Return on Ad Spend by over 86%.