Case Study: ATXcursions PPC & SEO

$11 RETURN ON EVERY $1 SPENT

67% Increase

PPC Campaign ROI

37% Decrease

Cost per new customer

$11 ROAS

Return on every $1 spent

Who We Worked With

ATXcursions offers river tubing excursions in Austin, TX. Summer high season brings thousands of people onto the river each weekend and ATXcursions wanted to maintain and grow their market share.

Before working with MassConvert, ATXcursions found it difficult to profitably manage Google AdWords and had never focused on SEO or Facebook advertising.

Goals & Approach

ATXcursions wanted to increase brand awareness and gain market share back from newer companies in the area with digital marketing.

We provided Google ads management, Facebook remarketing ads, custom landing pages, and local SEO services to achieve their goals.

How We Did It:

Google Ads Management (PPC)
Facebook Ads Management
Landing Page Design & Testing
Local Search Engine Optimization
Search Optimized Content Creation

Within one month of working together, everything was optimized and turned back on. Within 3 months, Conversion volume increased by over 200% and campaign ROI was up 67%. At one point our PPC campaigns returned 11 dollars for every 1 dollar spent.

- PPC, Display Remarketing, & SEO for ATXcursions.com

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1834 E Oltorf St., Suite B,
Austin, TX 78741
(512) 842-6155