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ATXcurisons Case Study


The Goals

  • Increase Brand Awareness and Sales with Google AdWords
  • Track Conversions to Prove Accurate ROI
  • Guarantee Substantial ROI through Tight Campaign Management
  • Remarket to Website Visitors through Google Display Network and Facebook

The Approach

  • Google AdWords Management with Tight Campaign Themes
  • AdWords Remarketing
  • Social Advertising
  • AdRoll Retargeting
  • Custom Landing Pages

The Results

  • 67% Increase in Campaign ROI
  • 37% Decrease in Cost Per Customer
  • $11 Return for Every $1 Spent

ATXcursions offers river tubing, brewery tours and winery tours in the greater Austin, TX region. Summer high season brings hundreds of people onto the river for tubing each weekend.

Because many tours are seasonal, ATXcursion found it difficult to manage Google AdWords for fast pace demand changes.

Tight Campaign Themes and Management

Before working with MassConvert, their PPC marketing campaigns were turned off and landing pages had never been tested.  Within one month of working together, everything was optimized and turned back on. Within 3 months, Conversion volume increased by over 200% and campaign ROI was up 67%.