Pay Per Click

Should You Focus On SEO or PPC Search Advertising?

Should You Focus On SEO or PPC Search Advertising? Table Of Contents: Difference Between SEO and Google Ads Benefits of SEO Benefits of Google Ads Which is Right For Your Business? Doing research on how to grow your business is a little bit like doing research on ‘how to eat healthy.’ Everyone seems to be …

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Why You Need To Be Using PPC Advertising

Why You Need To Be Using PPC Advertising Table Of Contents What is PPC Advertising? 5 Reasons You Should Use PPC Advertising 1. Grow Your Traffic 2. Appear On Local Maps 3. Precise Customer Targeting 4. Call Only Ads 5. Exclude Your Competition Where To Start With PPC Advertising The world has gone digital. If …

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Tracking Store Visits Generated by Google Ads

Tracking Store Visits Generated by Google Ads Clients with physical locations (like retailers, cafes, yoga studios, etc.) always ask if we can track foot traffic generated by online advertising.  As a performance marketing agency, we track everything from newsletter signups to eCommerce purchases.  You will know when customers click for directions or call your business. …

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5 Ways to Use Google Keyword Planner

5 Ways to Use Google Keyword Planner What if your SEO efforts were doomed from the beginning? Because that’s exactly what happens when you don’t properly plan your SEO strategy from the start. The free SERP planning tool from Google, Keyword Planner is easy and intuitive to use. Keep reading to learn 5 ways to use KW …

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