local-seo

Google Search Update & What it means for local businesses

Woo. March sure was fun for a lot of SEOs. With Googles March 2019 core update the landscape of search engine optimization changed once again. Those who got ahead of the curve by going mobile first, increasing site speed, and focusing on high-quality links probably loved March. We know our clients sure have. Overall visibility…

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Google My Business – How Local Businesses Get On The Map

What Is GMB for Local Businesses? Google My Business (GMB) is how local businesses get on the map!  It’s a critical local SEO tool that cannot be overlooked. Recent studies have shown that 1 of 3 searches on Google mobile apps is a local search.  So what does this mean? It means that you need…

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Local Businesses SEO – The Art of Local Traffic

Local Business Search Engine Optimization Today, nothing seems out of reach.  Within just a few clicks consumers are able to find the products or services they are looking for, compare reviews and pricing, and make a decision.  So how do consumers in the new age find local businesses?  Simple… They google it.  Over the past…

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Tracking Store Visits with Google Ads Conversions

conversion-tracking-offline

How to track offline conversions for in-store foot traffic. What, why, and how to track offline conversions. Clients with physical locations (like retailers, cafes, yoga studios, etc.) always ask if we can track foot traffic generated by online advertising. As a performance marketing agency, we track everything from newsletter signups to eCommerce purchases. You will…

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